Hotel bookings, rates increasing steadily.


The hotel sector continues to experience consistent growth, according to data firm TravelClick, New York.

Both transient-individual business and leisure travelers and group segments will see "slow and steady" gains in occupancy and average daily rate (ADR) for the next 12 months, led by transient bookings, TravelClick's North American Hospitality Reuiew reported.

"The harsh winter didn't stop people from traveling in the beginning of 2014 and as spring emerges, hotels can look forward to continued growth in the second quarter," said Tim Hart, executive vice president of business intelligence with TravelClick.

Overall committed occupancy for the next 12 months increased by 4.3 percent compared with the same time frame last year, Hart said, and average daily rates increased by 2.8 percent based on reservations currently on the books.

When broken down further, the transient-leisure segment--discount, qualified and wholesale--showed occupancy gains of 5.1 percent and ADR gains of 5.4 percent. The transient-business segment increased by 5.4 percent year-over-year with a 3.5 percent ADR increase. Group segment occupancy is running ahead of the same time last year by 3.9 percent.

"The first quarter of 2014 is strong, with both the group and transient segments experiencing gains across the board," Hart said. "Looking out into the second quarter, we see that the transient segment is...

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