Mortgage marketing campaigns are missing out.

Summary

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Cover Report: Origination Strategies

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Mortgage marketing campaigns are missing out.

Indians represent an attractive group to reach in marketing mortgages. Highly educated and pro-homeownership, Indians respond to targeted marketing. So why is so little of it done by lenders?

What if we told you there is a large and fast-growing segment of the population that is a mortgage company's dream yet is rarely targeted in marketing campaigns? Asian Indians--with the highest level of education, income, savings and homeownership--are often overlooked in marketing campaigns across the country, yet are ideal consumers for mortgage companies.

According to the U.S. Census Bureau, Indians are the fastest-growing segment of the Asian population in the United States, totaling almost 2 million. They make up the sixth-largest ethnic community in the country and the third-largest immigrant group, with an estimated 250,000 Indians entering the United States each year, according to the U.S. Census Bureau.

Read on to find out: why you should market mortgages to Indians, why Indians have been overlooked for so long and what you can do to target them specifically. Raising awareness of Indian culture (while avoiding stereotypes and generalizations) provides insight on marketing ...

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