Summary
Mortgage bankers find Brightware Inc.'s software products suited to their needs - Mortgage Technology: Reaching the New Consumer - Cover Story
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Intelligent systems.
An innovative computer company is helping the mortgage industry unleash the power of specialized knowledge about the business of lending.
"The productivity of knowledge is going to be the determining factor in the competitive position of a company, an industry, an entire country," according to management guru Peter Drucker. "No country, industry or company has any 'natural' advantage or disadvantage. The only advantage it can possess is the ability to exploit universally available knowledge. The only thing that increasingly will matter in national as in international economics is management's performance in making knowledge productive." As the most knowledge-intensive sector of financial services, the mortgage banking industry can certainly identify with the challenge of making knowledge more productive. Mortgage lenders rely on seasoned experts to apply their knowledge in originating, underwriting, marketing and servicing loans. In a world where the best employees stay with their companies forever, where companies never get acquired and where yesterday's knowledge applies to tomorrow's decision-making processes, leaving knowledge in the minds of employees is fine. Simply hire the brightest people, train them well, provide offices and phones and let the loans stream through. Regr...See the full content of this document
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